How Many Hats Are You Wearing?

Pick a lane, people! Why we need to stop juggling, get clear about our brand and make it easy for people to understand what we do. DO you feel confused over how to position yourself? Are you one of those people who wears lots of different hats? Do you represent a different one of your […]

Quit Preening: Visibility’s A Two-Way Mirror

There’s a massive mistake too many people are making when trying to build their brand — they’re concentrating far too much on their content and not enough on their people… “WAAH! Waah! Waah! I’m posting every day on social media, but I’m still the best kept secret. Nobody’s seeing my stuff!” …cried a million small […]