Pick a lane, people! Why we need to stop juggling, get clear about our brand and make it easy for people to understand what we do. DO you feel confused over how to position yourself? Are you one of those people who wears lots of different hats? Do you represent a different one of your […]
Vulnerability In Business: The Power Of Using Your Story To Build Trust And Save Lives
Everyone’s telling us to tell our story to build our personal brand, but nobody’s saying how far we should go. How much can we share without crossing an invisible line? THIS week was World Suicide Prevention Day. It’s been years since I shied away from talking about my own past struggles with mental illness and wanting […]
Quit Preening: Visibility’s A Two-Way Mirror
There’s a massive mistake too many people are making when trying to build their brand — they’re concentrating far too much on their content and not enough on their people… “WAAH! Waah! Waah! I’m posting every day on social media, but I’m still the best kept secret. Nobody’s seeing my stuff!” …cried a million small […]
