One of the areas I help people with is growing their audience, organically, from the ground up. That includes being able to tell your story power-fully (and sharing the right messages for the right audience), building a strong personal brand, networking with the right people, creating your tribe and then creating the right products and […]
The World of Coaching and Training
You’ve done everything the ‘experts’ told you to do – followed their ‘blueprint’ to the letter. You’ve spent weeks creating lead magnets, shared promo posts on everything from LinkedIn to TikTok, and set up a brand spanking new Facebook community to house all those people enticed by your offer. The big day comes. Your automatic […]
RIP Queen Elizabeth II: 1926-2022. Long live King Charles III.
I was leading a coaching group when it happened; the first session of a new 12-month programme was in full swing and we were talking about our business aims, our intentions and the one thing we didn’t want anyone to know about us. That last question is a great ice breaker – that level of […]
Let’s talk about newsjacking.
It all sounds very gangsta, doesn’t it? In reality, it’s anything but… and it’s something every coach (and every ‘solopreneur’) should be doing. Back in the days when Asha and I were both journalists (which feels like about a million years before we became coaches!), finding the news, finding an angle and creating a good story […]