Once upon a time, there lived an electrician. An excellent electrician. Someone able to diagnose and fix even the most complex of problems in no time at all. The electrician’s reputation spread far and wide. She was in demand, loving her work and being rewarded richly for her efforts. Then, one day, one of her clients told […]
Bank Of Trust
I’ve been talking about the ‘Bank Of Trust’ for years. It’s one of THE most important factors to be aware of in marketing. Whenever we’re putting content out, we need to be aware of this. Imagine you have a trust bank – like a money bank, but for trust. Every time you give something freely, […]
There Are Too Many Struggling Coaches In The World.
There are too many struggling coaches in the world. Too many don’t have enough clients, cashflow or brand awareness to keep going. If you’re struggling to make ends meet as a coach, it’s not because: ❌ There are too many coaches ❌ People aren’t spending ❌ You can’t afford advertising and the algorithms hate you ❌ You haven’t niched enough Here […]
My Business Lessons From Greece
I’ve just returned from a week in Greece. Thanks to that visit, and the insights I gained there, I want to talk about the attitudes that keep us small and (all too frequently) shrivel our souls. I want to remind us that it’s entirely possible to change our lives when we change our thinking. The […]
Time To Unleash Your Awesome Story
Last week, I talked about the power of using your story to build your personal brand. Today, as promised, I’m sharing a really easy process to help you find the gold in your personal history and use it to inspire, support, encourage and motivate others. I’ve used this simple tool to help hundreds of people […]
