DO you attend business networking events? What do you get from them? Have you even thought about the value of networking outside of the standard ROI (Return On Investment)?
I’ve created the #NetworkWheel to help with that.
It’s here, totally FREE for you to use. Just print it out, or stick it into your favourite picture editing app, and fill in the bars in each segment, according to how much that area is serving you.
For example, if I found I was building loads of confidence from my business networking, that segment might be all blocked out, but if I found referrals were few and far between, I might only block out the innermost bars in that segment.
You should end up with an at-a-glance snapshot of where your networking is working for you, and which areas might need a bit more attention. For instance, if you have great brand awareness and referrals/leads/sales are low, you might want to look at your offering, or the way you’re describing your offering. You might even want to ask a couple of trusted fellow networkers for some honest advice and feedback.
Some of you will know I’m a fan of networking – I even lead a #4Networking group in Spalding, Lincolnshire, and travel all over the country visiting other groups as well. It’s great for my profile, I learn loads of awesome ‘stuff’ and get to meet some brilliant people.
Networking isn’t just about a return on cold, hard, cash (though it’s not that difficult to cover your networking costs if you’ve found the right group, have the right offering and the right attitude) – it’s about brand awareness, confidence building, generating referrals, leads, personal development and education, presenting skills and even buying from other networkers to support your own business.