ONE of the biggest mistakes I see people making in service businesses today is assuming their popularity is greater than it actually is. People look at the numbers on their social channels and hugely overestimate the loyalty of people who clicked ‘like’ or ‘follow’ on a whim. I see it most with coaches, therapists and […]
ASK me what I’ve learned during lockdown and I’ll start waffling on about how much my introversion has come to the fore and how much I’ve enjoyed the total lack of pressure to leave my house. I’ve learned that I’d quite happily stay locked down forever more. And that I’d quite like a house with […]
THIS week, I’ve been inundated with enquiries from fearful business owners, all worried that continuing to actively make a living in the midst of the corona crisis will create bad feeling towards them. It’s a crazy situation. Ironically, most of those I’m seeing shrinking into the shadows, governed by judgement-related anxieties, are the people whose […]
PRESS RELEASE: NO EMBARGO. FOR IMMEDIATE PUBLICATION. UNITED WE STAND: BUSINESSES MUST STICK TOGETHER TO AVOID PLUNGING DEEPER INTO CRISIS A Lincolnshire business consultant is calling on the community to pull together and avoid making knee-jerk service cuts, in a bid to give our economy best chance of surviving the coronavirus lockdown. Taz Thornton, an […]
THE UK has only been in lockdown for a matter of days and, already, we’re seeing businesses folding, professional people panicking and thousands of usually sane human beings bulk buying toilet rolls and pasta! It’s entirely understandable that people are afraid, anxious, and listening far too readily to Bob and Barbara on Facebook — we’ve never […]
HAVE you ever gone to pay your dues on a toll road, only to find out the driver in front already paid for you? What about coffee shops? Ever ordered a latte to discover it had been pre-paid by someone ahead of you? I’ve been the donor in both of these cases. I’ve also deliberately […]
IWANT to start with a question to you all: how do you feel when you see a rainbow? Those beautiful, big icons in the sky — they might remind us of happiness, of possibility. Some people say rainbows are a sign from God. Whatever our beliefs, when we see a rainbow, it IS a sign, […]
YOU’RE always all over my Facebook feed, you get thousands of views on LinkedIn and you have celeb pals on Twitter. It’s not fair. You have so much more time than me — AND a team!” That’s the kind of comment I’ve heard time and time again — largely from ‘solopreneurs’ or small business owners […]
In a world where consumers are pushing for less BS and more authenticity, why are so many coaches hiding their prices? The day of the ‘upsell’ phone call is dead and buried — it’s time to build more trust in your brand. Can you imagine going to the supermarket and not being able to see […]
I’VE just delivered my third TEDx talk. Next year, I’ve been asked to compere another one so, technically, that will make it four. Not only am I a seasoned TEDx speaker, but I’ve also coached TEDx teams, so you might say I have inside information when it comes to what goes into organising the events […]
