There’s a lot of crazy mysticism around something that pretty much everyone running a business needs. We panic, turn it into rocket science, think we need to spend loads of cash on ‘how to’ guides and tie ourselves in knots every year. I’m talking about content planning. Every year, I guide my clients through really […]
Taz’s Top Ten Tips For 2023. And 2024. And 2025. And beyond.
Happy New Year! If you’re reading this on New Year’s Eve, let me take this opportunity to remind you of last week’s message… remember? Stop reading your emails and take some quality chill time! You’re worth it AND your future self will thank you . Before you click away, let me quickly remind you of my […]
Do You NEED To Make That Call?
Unless you legitimately need to be on call, can I convince you to properly down tools and take a decent break? Listen, however much the hardcore business nutballs will be pushing that regime of showing up more, hustling and grinding over the break, I want to remind you that there’s a way to stay visible […]
HOW TO HELP PEOPLE BUY YOUR STUFF.
Some years ago, at a business event, one of the speakers said people would only spend money on four things. 1. Money2. Time3. Looking good4. Status (which is kind’ve an extension of point three anyway, isn’t it?) I remember being equal measures of blown away and irked at the same time. The more I thought […]
PARANOIA GETS ME EVERY TIME!
Genuinely. Every time I create a new service offering, or put my prices up, I’m convinced nobody will want to work with me. If I’m not careful, it can spiral. I can swiftly go from feeling uncomfortable to doom-spiralling into imagining all the clients who are about to dump me. My mind goes into that […]
The Old Story About A Snake And A Saw.
There’s an old story about a snake and a saw. Nobody seems clear about the origin of the tale, but it carries a message we all need to hear. Long ago, a snake found himself slithering into an area where some carpentry work was being done. Looking around as he moved, the snake suddenly found […]
We All Know The Importance Of Understanding Our Value Sets, Right?
They help us to understand what drives us AND why the actions of others can really unsettle us (I call that getting punched in the value sets!). By and large, our value sets are awesome… but I want you to understand how yours might be tripping you up. Back in the day, I ended up […]
Do You Check In With Your Future Self?
Whenever people ask how I get my drive, my inspiration, how I dig deep into my intuition for what’s needed, I deliver an answer they’re rarely expecting. I tell them I check in with my future self. My best encourager is me in five years’ time. Future Me knows when to tell me to take […]
When You’re Self-employed, You Never Get Ill.
All those coughs, colds and seasonal lurgies that poleaxe us when we feel trapped on the corporate treadmill just don’t happen when we work for ourselves. I remember someone telling me that, back in the day. I’d asked an entrepreneur what happened when they got sick; their answer was simple: “I don’t get sick.” Years later, […]
The Trouble With Scarcity Marketing Is That Everybody’s Doing It.
The trouble with scarcity marketing is that everybody’s doing it. Actually, that’s not the real problem at all. The real problem is that too many coaches are using scarcity marketing as a sales technique, when the only thing that’s really scarce is money in your bank account or clients in your diary. If you’ve been […]
