It’s the buzz phrase in marketing. All the cool ‘influencers’ are talking about it. Is Personal Branding all it’s hyped up to be? Not always. Do you need to create one? No. You don’t. You’d be reinventing the wheel… PERSONAL Branding. Are you sick of hearing about it yet? Tired of previously unheard of self-proclaimed […]
I Have A Secret Sales Plan
It’s simple. It works. Anyone can do it. I’m sharing it for free. Marketing ‘gurus’ won’t like it. Want in? Read on… IHAVE a secret sales plan. It’s served me well for years and it continues to serve me well to this day. It’s resulted in people coming to me and actually asking if I’ll […]
Remember To Breathe… How To Build Your Brand Without Burning Out
Hustle, grind, Facebook, LinkedIn, Insta, WhatsApp, Snap, Blogs, Video, PR… wow, it’s no wonder so many solo business owners are feeling the pressure. Read on and I’ll tell you how it’s entirely possible to build your audience and create clients without spinning too many plates. THIS one’s for everyone running their own business, trying to […]
It All Starts With Community
Whatever your business, whatever the marketing gurus and their swipe files tell you, there’s nothing more vital to your business than building a tribe IWANT to talk about community. No, I don’t mean people gathering at the village hall, street parties, or reinvigorating that ‘blitz spirit’ so many people harp on about here in Blighty. […]
It’s Not About Getting Into Character: It’s About Being YOU
Professional speaking is becoming a popular bolt-on career choice for coaches, consultants, authors and subject specialists, but what does it really take to get the gigs? Here’s why it’s important to buck the trend and start bringing authenticity back… WHAT does it take to become a professional speaker? You need an audience, a stage, a […]
I Just Don’t See The Point Of Social Media…
If you run your own business and can’t be bothered with LinkedIn, Facebook, Insta et all, it’s probably because you’re still thinking of them as social channels you need to find time to update, instead of a worldwide networking portal GOTTA be honest…I’d heard the same, sad story before. The owner of a small, one-man-band […]
Abusers Have Feelings Too: Why We Need To Remember Both Sides Of The Coin
I’ve lived through domestic abuse. I’ve spoken about it, written about it and supported others through their own struggles to rebuild their lives. There’s no excuse for abuse of any kind, but blanket demonising doesn’t help us to break the cycle. Here’s why I believe we need to see both sides. ISTILL remember the scene. […]
They Can’t All Be Right: How To Rock On Social Media When The Experts Get It Wrong
Every third person seems to call themselves a social media specialist these days. Trouble is, they sometimes push conflicting advice. So, who should you listen to when the ‘experts’ can’t agree? NOT too long ago, I was one of the speakers at a business event and the presenter who took the stage just before me […]
Pushing The Right Buttons: Programming Our Bodies For Happiness
Our bodies are complex machines and, like any decent piece of kit, they have buttons to tap into different functionalities. Trouble is, our human form doesn’t have clearly marked keys, so where’s our ‘happiness switch’ and how do we find it? I’VE started experiencing panic attacks. I’m a 45-year-old woman and I have never experienced […]
Is It Really That Rare To Give A Sh*t In Business?
You’re trying to run a business, spinning lots of plates AND people expect you to engage with your audience? Nobody has time for that, right? Actually, I reckon we do, and it doesn’t need to be that hard! AFUNNY thing happened on LinkedIn this week. I’d shared my daily post and was popping back in […]
