Views, Visibility and Values: Why You Need To Vanquish Vanity Metrics

HAVE you ever read one of those posts online that has thousands of passionate punters vying for supremacy in the comments? There’s Diligent Dave sharing links to what he insists are the facts of the matter, Conspiracy Kam calling ‘fake news’, Right-wing Ray calling everyone a snowflake and Leftie Linda reminding us all to just […]

Stop Blaming Algorithms: If Your Brand Ain’t Rocking On Social, That’s On YOU!

ONE of the biggest mistakes I see people making in service businesses today is assuming their popularity is greater than it actually is. People look at the numbers on their social channels and hugely overestimate the loyalty of people who clicked ‘like’ or ‘follow’ on a whim. I see it most with coaches, therapists and […]

Lockdown Learning: An Introvert’s Lessons On Marketing During A Pandemic

ASK me what I’ve learned during lockdown and I’ll start waffling on about how much my introversion has come to the fore and how much I’ve enjoyed the total lack of pressure to leave my house. I’ve learned that I’d quite happily stay locked down forever more. And that I’d quite like a house with […]

You Are Not Cashing In On A Crisis — You’re Keeping Our Economy Afloat

THIS week, I’ve been inundated with enquiries from fearful business owners, all worried that continuing to actively make a living in the midst of the corona crisis will create bad feeling towards them. It’s a crazy situation. Ironically, most of those I’m seeing shrinking into the shadows, governed by judgement-related anxieties, are the people whose […]

Leading In A Locked Down World

THE UK has only been in lockdown for a matter of days and, already, we’re seeing businesses folding, professional people panicking and thousands of usually sane human beings bulk buying toilet rolls and pasta! It’s entirely understandable that people are afraid, anxious, and listening far too readily to Bob and Barbara on Facebook — we’ve never […]

A Dangerous Rainbow: LGBT+ Hate Crimes And The Liberal Blind Spot

IWANT to start with a question to you all: how do you feel when you see a rainbow? Those beautiful, big icons in the sky — they might remind us of happiness, of possibility. Some people say rainbows are a sign from God. Whatever our beliefs, when we see a rainbow, it IS a sign, […]

Time Blocking: How To Get Past Your Excuses And Get Seen Online

YOU’RE always all over my Facebook feed, you get thousands of views on LinkedIn and you have celeb pals on Twitter. It’s not fair. You have so much more time than me — AND a team!” That’s the kind of comment I’ve heard time and time again — largely from ‘solopreneurs’ or small business owners […]

How Visible Are Your Price Plans?

In a world where consumers are pushing for less BS and more authenticity, why are so many coaches hiding their prices? The day of the ‘upsell’ phone call is dead and buried — it’s time to build more trust in your brand. Can you imagine going to the supermarket and not being able to see […]