YES! YOU CAN BE A SUCCESSFUL COACH WITHOUT BEING A 🍆! 

True story, everyone.  To create a successful coaching business, you do NOT need to spam everyone’s inbox, create free lead magnets and then stick everyone into a crappy email sequence they didn’t ask for, badger everyone in your contacts book for work or use slimy NLP techniques to manipulate people into swiping their credit cards. Oh, […]

WE’RE PLAYING AT BUSINESS, AREN’T WE?

That comment came out of one of my coaching groups.  I’d been working with a group of people to grow their personal brand, their visibility, reputation, credibility… you know… all the stuff that matters in client creation. Gradually, I saw lightbulb moments happening around the room, when they each realised they hadn’t actually been doing […]

I LOVE THE C-WORD

My favourite C-word ends with N and T. It’s a short, snappy word that, sometimes, I’m led to believe others in the business world might NOT like. Because, surely, if they liked this C-word as much as I adore it, they’d be far more aware of it. They might even want to collect them as […]

Why We Need To Change Our Attitude Towards Football

I’VE just watched a team of awesome, elite athletes be awarded with silver medals on a global stage, before an audience of mIllions. While I was filled with pride for our women – the ‘special team’ who’d taken us to the pinnacle of football glory for the first time since 1966 – my wife, her […]

PURPOSE EVOLVES

If you’d asked about my purpose a few years back, I’d have responded with a well-practised line about helping you to #UnleashYourAwesome. This week, I was on an onboarding call with an awesome coach who was interested in taking the last available place on my #ProjectArtemis programme. When she asked about my mission, I found it had […]

Writing Your Future

As most of you will know, Pinkie is taking a well-deserved break this week, and that means we (Asha and Dee) have been left to run the place. 😜 We’ve thought long and hard about how we can serve you a super dose of The Business Asha/Dee style, but also ensure we’re still giving out […]

YOUR DEFEATISM DEFEATS YOU.

YOUR DEFEATISM DEFEATS YOU. If you keep on telling yourself you’re shit, you’ll end up believing it. Keep on telling yourself you’re worthless, you’re no good, and you don’t stand a chance of making it. Eventually, you’ll make yourself right. If that’s you, your attitude is soul-destroying. None of this needs to be true. I […]

COACHES – STOP NOW!

IF YOU’RE A COACH, AND YOU’RE DOING ANY OF THESE THINGS, YOU NEED TO STOP.  Ask anyone who cares about the people they serve what p*sses them off about their own profession, I guarantee they’ll let rip!  At least, if they feel safe and secure enough in your company, they will.  Here’s what we need […]

DO PEOPLE STILL NEED COACHING?

DO PEOPLE STILL NEED COACHING?  One of my coaching pals posed this question a few weeks ago.  Not only that, but can people still afford it and isn’t the market too saturated?  My answers, in order:  A) Yes  B) Yes  C) The market is saturated with crap coaches, not good ones – they’re still rarer than rocking horse […]

BUSINESS DATING 101: LET ‘EM KNOW YOU WANT ‘EM

I’ve written before about creating that ‘hit list’ of people and businesses you’d really love to work with.  My advice on this is really simple: keep a live list of five people, by name, that you’d love to have as clients, and work on building those relationships.  At the very least, work on making sure […]