Genuinely. Every time I create a new service offering, or put my prices up, I’m convinced nobody will want to work with me.

If I’m not careful, it can spiral. I can swiftly go from feeling uncomfortable to doom-spiralling into imagining all the clients who are about to dump me.

My mind goes into that space of a big-name author seeing their blood, sweat and tears relegated to bargain buckets in The Works.

This week, for a TikTok challenge, I asked if anyone would like to be the subject of a mini case study, talking about how coaching with me has positively changed their life and business.

Of course, I suspected I might get just one offer, if I was lucky.

By the next morning, I had a flurry of virtual hands in the air, all wanting to show off solid evidence of the awesome impact I’ve had on their lives.

One even said: “I could cry, Taz! Having you in my life has been phenomenal – for me AND mine.”

It was a similar story when I asked existing members of my budget group coaching programme, #ELITE25, how many would like to stay on for another year.

I’d already created that story in my head – nobody was going to want to stay, despite me freezing the £99 monthly fee, as well as in-person meet ups, expert learning sessions, member spotlight interviews across my own social channels and 1-1 Tazzings as part of the membership offering.

Of course, people immediately started telling me it was a no-brainer and they wanted to stay. Of the few who are stepping out, all have already moved onto other programmes I run, and one has become so busy since joining, she’s struggling to find the time to fully commit.

I’m telling you this because we ALL have these fears from time to time – it’s part of what makes us human.

I’m also sharing because I know many of you might be filing this under ‘Imposter Syndrome’ and wanting to get rid of it.

I have a different take on that beast we love to call Imposter Syndrome. I don’t want to eliminate it – I want to become its friend.


Because what’s causing those feelings of doubt is a part of US.

Some part of you is feeling unsure, perhaps a little too humble or low on confidence. Do you want to kill part of yourself or retrain it?

Yep. Thought so.

I know where my little voice of doubt comes from and, when she raises her head, rather than attempting to cut it off, I speak to her with empathy, understanding and compassion.

If she’s worried about the worth of our offering, I can task her with adding value and making it an even better proposition for our clients.

If she’s worried about not being skilled enough, I can task her with learning more – which will benefit us AND the people we serve.

Get the picture?

What the greater world sees as Imposter Syndrome, I see as an untapped resource – part of the entirety of ME that can be a beautiful ally.

And so, every time those fears creep in, I spot them, I notice them, and I ask the fearful part of myself what’s needed.

What could make this even better?

How can we serve so power-fully that everyone wants to be part of the programme?

When I listen, when we work together in unity and allyship, that’s when the magic unfolds.

What might become possible if you tried approaching ‘Imposter Syndrome’ in this way?

Give it a try and let me know.

Taz X