07920 461040 taz@tazthorton.com

WHEN AI STARTS REPLACING YOUR BRAND…

I bloody love AI. There. Let’s get that out of the way first. I use it pretty much every day for research, interrogating ideas, finding information, challenging my thinking, pulling apart things that aren’t quite working and, occasionally, creating completely...

HOW COULD YOU POSSIBLY MISS THAT?

I’m still, after all these years, a big Buffy and Xena fan, and this week I found myself in a thread about the relationship between Faith and Buffy that’s been openly discussed by the writers and the actors for years – and half the replies were people...

WHAT’S ACTUALLY WORTH HARVESTING

We’re at the point in the year when day and night sit almost exactly level, right before the balance tips toward the dark – traditionally when the harvest gets brought in, whatever’s grown over the last several months, gathered in and looked at before...

THE STORY YOU KEEP TELLING WRONG

I hear the same opening line constantly, in pitches, in bios, in the first thirty seconds of a networking conversation: “I’ve been doing this for [x] years.” Nobody’s ever leant in because of a number. Most people, when they introduce...

Niche Through, Not Niche Down

Every bit of business advice going tells us to pick a lane. Niche down. Pick one thing. Be the person for one specific problem and one specific client – the riches are in the niches, and anything else is just diluting your message. I’ve built a business doing...

THE TIDE ALWAYS TURNS

It’s Bank Holiday weekend, which for a lot of us means the last proper pause before fixed rhythms come back – schools, terms, the version of the year that runs on a timetable again whether we’re ready for it or not. I think about the sea a fair bit....