FOR someone who’s big on helping people to get more visible, you might assume I’d be into clickbait.

You’d be wrong.

Writing a catchy, relevant headline to encourage people to read your blog, or watch your video, is one thing… but, if the headline is designed purely to get clicks and bears no relevance to the rest of the content, it’s a big no no!

If you’re not careful with your content, clickbait (when people deliberately use sensational wording to encourage a high number of click throughs) might become the modern version of the boy who cried wolf.

You remember that story, right? The boy kept telling all the villagers that a wolf was on the prowl, and there never was – it was all to get attention. Finally, when the boy really was in trouble and cried for help, nobody believed him and nobody came.

Think about that next time you’re trying to encourage people to click your stuff. You might fool them the first few times, but they’ll soon lose interest AND belief in you, your credibility will plummet and your tribe will dwindle.

It’s not worth it, is it?

The best way to cut through all that online noise? Keep it real. Be relevant. Entertain. Educate. Inspire. Comment. Share. Be interestED as well as interestING. It’s not rocket science – it’s just a big conversation.

Agree? Disagree? Leave me a comment… you won’t believe what happens after you hit ‘send’!




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