07920 461040 taz@tazthorton.com

Niche Through, Not Niche Down

Every bit of business advice going tells us to pick a lane. Niche down. Pick one thing. Be the person for one specific problem and one specific client – the riches are in the niches, and anything else is just diluting your message. I’ve built a business doing...

THE TIDE ALWAYS TURNS

It’s Bank Holiday weekend, which for a lot of us means the last proper pause before fixed rhythms come back – schools, terms, the version of the year that runs on a timetable again whether we’re ready for it or not. I think about the sea a fair bit....

The Moment Before The Cold Water

There’s a specific second, every single time, before deciding to get in and actually submerging myself. Nothing about the water has changed: not the temperature, not the discomfort – everything is exactly as certain as it was thirty seconds earlier. Only my...

DEADLINES DON’T CARE HOW WE FEEL

I was sixteen when I filed my first story that actually made the page, and nobody cared that I hadn’t slept, or that some part of me wanted five more minutes to make it perfect. The deadline didn’t care how I felt about any of it. It never has. Lesson #1​–...

New Year, Same Me?

I’ve never warmed to the whole “New Year, New You” idea. It feels like one of those slogans that has been repeated so often people forget to question it. The clock strikes midnight, the calendar page turns, and suddenly we’re all supposed to reinvent ourselves as...