I just had a client on the phone going into a tailspin about a ‘competitor’ doing more online and dropping their prices.

 
STOP SPENDING SO MUCH ENERGY ON WORRYING ABOUT YOUR ‘COMPETITORS’.
 
Use that energy to make your own products and services even better.
 
Other people in the same arena as you are not your benchmark. YOU ARE!
 
Be your own benchmark.
 
How can you serve your clients to a higher standard?
 
How can you add value without decimating your own bottom line?
 
How can you solve your clients’ challenges for them even more effectively or faster?
 
How can you be even better?
 
How can your propositions be even more attractive?
 
How can you be so awesome you’re on everyone’s radar for all the right reasons?
 
Spend your energy on being the best version of you, developing your products and services, making your customers as happy as they can be with your offerings, turning them into advocates.
 
Do that. Your ‘competitors’ are doing their thing. You need to do your thing and do it really, really well.
 
Until next time,
 
#UnleashYourAwesome
 
Taz X