There’s an old story about a monk and a young chap seeking wisdom. Wanting to find himself and attain enlightenment, the young man approached the monk and asked how long it would take him to reach that place of inner peace. The monk thought for a moment, before replying: “You should be able to get there in about ten years.” Eager to reach his goal, the man insisted that he would really apply himself and work hard to achieve an enlightened state. The old monk smiled and amended his answer: “In that case, it should take you about 20 years.” By now, the young man was getting frustrated. Knuckles white, he spoke through gritted teeth: “You don’t understand. I really want this. I will work day and night, I will tirelessly pursue enlightenment. If I commit to this 100%, how quickly will I be able to reach enlightenment?” The old monk nodded and answered: “With that attitude, I believe you may get there in 35 years.” It might seem flippant, but there’s a similar story for coaches who want more clients. Too many try to flog processes, programmes and high-ticket offers before they’ve even built an audience. The more their desperation sets in, the more they start popping up on social media, and networking events, with more and more exciting new opportunities for people. The more people refuse to bite, the more they’re convinced they need to create better programmes, push harder sales messages or start bombarding everyone in their contacts book to just get bums on seats for that launch event. The more they do this, the longer it takes. People can smell desperation a mile away. Even if Covid stole their ability to sniff the flowers. Desperation has a pungency that permeates the most impenetrable barriers. There is no stench like it. If you need more clients, you have to start with serving power-fully and building relationships. The more you go all gung ho and try to bypass like, know and trust to grab for the cash, the longer it will take. I promise you, no matter how many sharks with dazzling smiles insist you need their funnels, blueprints and tried and tested seven-figure solutions, what you really need is to build trust, credibility and relationships. Serve more. Sell less. When you truly master that, the sales will come much more easily. Enjoy the journey – you became a coach to help people, didn’t you? Do that! Until next time, #UnleashYourAwesome Taz X

PS: Want to work with me? Here’s how…ONE-TO-ONE COACHING: There are a number of options for those who prefer a longer-term commitment to their confidence, personal brand, growth and prosperity, though some programmes will have a waiting list. I have availability from March. Hit reply and let’s talk. If you’re looking to book in for one off sessions, including Power Hours and Deep Dives, contact me for availability. Your investment for personal coaching with me ranges from £225 + VAT per month, right up to £48,000 + VAT for a year-long intensive. Ready to #UnleashYourAwesome? #UNLEASHED: If you’re a coach, healer or therapist looking for regular group coaching, accountability, content creation, business building, PR, pricing and client creation support, #UNLEASHED may be the programme for you. Run jointly between Asha and I, this is a low-cost option for those who need to level up but aren’t yet ready to commit to full-price coaching. Sign up is for a minimum of 12 months and costs just £65 + VAT per month. Price increases dramatically soon, so book before end of January to lock in the 2022 monthly fee for the life of your membership, however long you choose to stay with us.#ELITE25 IS BACK FROM FEBRUARY 2023! Want more information? Or are you ready to commit? Hit reply and let’s give 2023 an elite start for you and your business. THE BIG ONE and THE BIGGER ONE: Dates, pricing, and more information are now on the website. You can pay your deposit online. Reply to this email if you have any questions.  THE HEART OF SPEAKING: Our award-winning speaker training retreat. Dates and prices for this year’s event coming soon. Reply to this email to register interest.