Happy April Fools’ Day 

You can read on safely – I promise. I might be a pink prankster at heart, but I’m skipping the trickery for awesome business advice this year. I will be talking about business fools though… Yesterday, I delivered my first business show keynote since before lockdown. I’m headlining every Great British Expo this year – check dates and book your tickets HERE.

It was a full house – an extra row of seats brought in and standing room only. In fact, the only empty seat was the one I’d been sitting in!

That’s one of my favourite feelings – a packed room full of people whose lives and businesses I can positively impact.

Here’s where the foolery comes in…

I started out by asking people what they wanted to get from the show. It was the breakfast keynote, so there were lots of exhibitors in the room.

The usual answers came out… more business, networking, connections.

I asked them to think about what visitors would be looking for – beyond free pens and a day out of the office.

I asked them to think about what makes people tick, what creates connection, how they’d stay front of mind.

The fools in business believe customers will buy based on a slick presentation, fancy logo, price and, of course, free pens.

The switched on businesses recognise the power of connection. Forget B2B or B2C – it’s all about H2H: Human To Human.

I shared some of my BreakDOWN to BreakTHROUGH story, and a few snippets from my Breaking My Back Led To Growing A Spine keynote, then circled right back around to the power of story and human connection.

Lightbulbs all around the room. They got it. No fools in that room!

When you’re building relationships with people, strip off the 90s style business starch and be human.

Go for those topics that bypass the veneer and go straight to the heart. Pets. Workout regime. Hobbies. Interests. Family. Food.

Take an interest.

Be useful.

Leave them feeling absolutely heard AND in the place of possibility.

That’s what’ll keep ‘em coming back AND recommending you.

Go on.

Break with tradition.

Screw the LinkedIn police.

Share the kitten pics.

Share the dog selfies (here’s one of mine with our eldest, Tilly 🥰).

You’ll be the one building a tribe and winning.

Until next time,


Taz X

PS: Want to work with me? Here’s how…

ONE-TO-ONE COACHING: There are a number of options for those who prefer a longer-term commitment to their confidence, personal brand, growth and prosperity, though some programmes will have a waiting list.

I have availability from the end of May. Hit reply and let’s talk.

If you’re looking to book in for one off sessions, including Power Hours and Deep Dives, contact me for availability. Your investment for personal coaching with me ranges from £225 + VAT per month, right up to £48,000 + VAT for a year-long intensive.

Ready to #UnleashYourAwesome? 

#UNLEASHED: If you’re a coach, healer or therapist looking for regular group coaching, accountability, content creation, business building, PR, pricing and client creation support, #UNLEASHED may be the programme for you. 

Run jointly between Asha and I, this is a low-cost option for those who need to level up but aren’t yet ready to commit to full-price coaching. Sign up is for a minimum of 12 months and costs just £65 per month. Prices are set to rise in April. 

#ELITE25 IS BACK! Want more information? Or are you ready to commit? Hit reply and let’s make 2023 an elite year for you and your business. 

THE BIG ONE and THE BIGGER ONE: Dates, pricing, and more information are now on the website. You can pay your deposit online. Reply to this email if you have any questions. 

THE HEART OF SPEAKING: Our award-winning speaker training retreat. Dates and prices for this year’s event coming soon. Reply to this email to register interest.