If you’d asked about my purpose a few years back, I’d have responded with a well-practised line about helping you to #UnleashYourAwesome.

This week, I was on an onboarding call with an awesome coach who was interested in taking the last available place on my #ProjectArtemis programme.

When she asked about my mission, I found it had evolved.

My answer went something like this: “I’m here to find and support the people who’ve been put here to serve. There are too many good coaches in the world who are feeling burned out, who’ve spent thousands with the shiny marketing gurus, and feel nothing’s working.

“I’m here to provide scaffolding and support for the people who are here to do good, to inspire, to motivate, to leave a positive footprint on the world, but need help to make their business mission viable.

“I’m here to give them the tools, resources and encouragement they need to fulfil their soul mission and help turn this world around, after greed and power has monopolised for so long.

“We need more goodness, more optimism, more heart-led, service-focused coaches and healers to restore the balance. That’s what I’m here to support.”

The words tumbled from my mouth without a second thought, and they felt absolutely right.

Am I here to #UnleashYourAwesome? You bet I am, but it runs deeper than that. It’s about the support and belief, energy and direction, clarity and determination to underpin the work we need to do in the world.

We need to stop focusing on the gloss, stop believing the slick, cash-draining, more-more-more mongering on Fakebook, Instaglam and Diktok, and get right back to our foundations.

Why are we here? Why are we drawn to doing this beautiful work? How do we make that happen?

Work for the purpose, not for the purse.

You deserve to be rewarded richly for your service in the world, absolutely but don’t make the Ferrari and Mulberry bag your driving force.

They’re a bonus, not the bones.

When did you last check in with your purpose? Has it evolved?

Until next time,


Taz X
PS:  Want to work with me? Here’s how…
CHIEF will show you how to begin to stand in your power, own your truth and make a difference. You can book your ticket on the website or on LinkedInONE-TO-ONE COACHING: There are a number of options for those who prefer a longer-term commitment to their confidence, personal brand, growth and prosperity. 

I have availability from October, but there is only ONE space remaining. Get in touch, and let’s talk.

If you’re looking to book in for one off sessions, including Power Hours and Deep Dives, contact me for availability. Your investment for personal coaching with me ranges from £225 + VAT per month, right up to £48,000 + VAT for a year-long intensive.

Ready to #UnleashYourAwesome? #UNLEASHED: If you’re a coach, healer or therapist looking for regular group coaching, accountability, content creation, business building, PR, pricing and client creation support, #UNLEASHED may be the programme for you. 

Run jointly between Asha and I, this is a low-cost option for those who need to level up but aren’t yet ready to commit to full-price coaching. Sign-up is for a minimum of 12 months and costs just £69.99 per month.

#ELITE25 IS BACK! Want more information? Or are you ready to commit? Get in touch and let’s make 2023 an elite year for you and your business. 

THE BIG ONE and THE BIGGER ONE: The BIG ONE 2023 is now FULL, but get in touch and let’s talk about applying for our 2024 turn around the wheel. 

Our award-winning speaker training retreat. Dates and prices for next year’s event coming soon. Get in touch to register interest.

#ProjectArtemis is now FULL for 2023. Get in touch to register your interest for Autumn 2024.