Money, money, money.

Seven figure business plans.

Millionaire mindset.

FML! Would you get off Materialism Motorway for a moment and look at all the gold that’s slipping through your fingers?!

I’m talking about the power of ADVOCACY.

It’s a free resource.

It’s limitless.

And it’s a direct route to beautiful, positive cashflow, brand awareness, credibility and an awesome reputation.

Why are so many dropping the ball here?

Because you’re all way too focused on how much money someone has and how you can get it.

Or, to put it into your words, you’re tired of people expecting to tap into your expertise for free, so you’re installing clear boundaries and not being taken for a schmuck any more.

The way it plays out, all too often? You stop serving, stop inspiring, stop helping and stop ‘wasting your time’ on anyone not eager to empty their pockets for you.

Well done. Schmuck.

Listen, I love cash as much as the next person. I’m a huge fan of creating abundance. Money rocks my socks!


It all starts with service.

My personal mantra? If you can’t turn them into a client yet, turn them into an advocate.

Long term, advocates can actually be worth way more than clients!

Not everyone is going to be in a position to hire you on first contact.

Help them out anyway!

Am I telling you to work with them for free?


I’m telling you to serve smartly!

What is it they need help with? What free, or low cost, resources can you signpost them to that might help? Ideally, of course, content created by YOU!

Aim to leave every person you meet in the place of possibility AND walking away knowing you’re the best thing since sliced bread.

Do that consistently enough and guess what? Those people tell others how awesome you are, recommend you, drive other people towards your business and, as their own fortunes grow, they come back and pay for your products and services.

Better still? You’ll feel good about yourself at the end of each day and be able to look yourself in the eye.

Climb down from that ivory tower.

Not everyone is after a free meal.

Some people are just like you and I, perhaps at the start of their journey and need a leg up.

Be the person you wish you’d had in your camp back in the day.

Get out there and create more advocates!

Until next time,


Taz X