If you keep on telling yourself you’re shit, you’ll end up believing it.

Keep on telling yourself you’re worthless, you’re no good, and you don’t stand a chance of making it. Eventually, you’ll make yourself right.

If that’s you, your attitude is soul-destroying.

None of this needs to be true.

I don’t care how dismal your life has been up to now. Your future doesn’t need to follow the same pattern.

And when I say I don’t care… of course I care – I have empathy, I feel for you if you’ve been through such a hard time, but I DON’T believe that gives you a reason to give up, to throw in the towel, to choose to make your future shitty as well. That part… the part of your life yet to come… that’s up to you.

You’ll get further with optimism than you will with pessimism.

You’ll get further believing you’ll achieve than believing you will lose.

And if you’re determined to embrace defeatism, you’ve already lost.

Your defeatism WILL defeat you eventually.

Stop feeding your defeatism. Starve it out of your system.

Find a way to start building some self-belief, some hope, some positive dreams and intentions and feed those instead.

Optimism… that’s the stuff that will take you to a better future. It won’t always be easy, but it will be a happier way to live your life.

Until next time,


Taz X
PS:  Want to work with me? Here’s how…
CHIEF will show you how to begin to stand in your power, own your truth and make a difference. You can book your ticket on the website or on LinkedInONE-TO-ONE COACHING: There are a number of options for those who prefer a longer-term commitment to their confidence, personal brand, growth and prosperity, though some programmes will have a waiting list.

I have availability from September. Get in touch, and let’s talk.

If you’re looking to book in for one off sessions, including Power Hours and Deep Dives, contact me for availability. Your investment for personal coaching with me ranges from £225 + VAT per month, right up to £48,000 + VAT for a year-long intensive.

Ready to #UnleashYourAwesome? #UNLEASHED: If you’re a coach, healer or therapist looking for regular group coaching, accountability, content creation, business building, PR, pricing and client creation support, #UNLEASHED may be the programme for you. 

Run jointly between Asha and I, this is a low-cost option for those who need to level up but aren’t yet ready to commit to full-price coaching. Sign-up is for a minimum of 12 months and costs just £69.99 per month.

#ELITE25 IS BACK! Want more information? Or are you ready to commit? Get in touch and let’s make 2023 an elite year for you and your business. 

THE BIG ONE and THE BIGGER ONE: The BIG ONE 2023 is now FULL, but Get in touch and let’s talk about applying for our 2024 turn around the wheel. 

Our award-winning speaker training retreat. Dates and prices for next year’s event coming soon. Get in touch to register interest.

Missed out on The Business in the past? Well, you’re in luck. All of these emails are now easy to access blogs on

New #ProjectArtemis intake for September. Get in touch to register your interest.